What is digital marketing?

What is digital marketing? (Learn it in 5 minutes)

Before we get into the basics of digital marketing and even its advanced tactics, let’s start with the concept of digital marketing.

What is digital marketing

What is digital marketing?

What is digital marketing

Digital marketing is the sale of products and services through Internet channels such as social media, email and mobile applications. Digital marketing is basically a kind of marketing that is done through electronic devices. It can be done online and offline, and in fact, both are crucial to a successful digital marketing strategy.

Why is digital marketing important?

Why is digital marketing important

Have you noticed the billboards? Sometimes, the big brands even start a billboard war to compete with each other, but unfortunately or fortunately, it must be said that the billboard advertising is mostly dead. Why? Just think, Google and Facebook make more money than any traditional media company because they control more eyes. That’s why digital marketing is so important.

Another reason billboards will die in the future is that the driving system will change in the not-too-distant future. Although driverless cars are now available, they are not ubiquitous at the moment and drivers still have to pay attention to the road. In the future, with the advancement of technology, no traveler will spend their time looking at the road and will most likely be busy with their mobile phones, so who should see the advertisements on those billboards?

In addition, the share of people who spend more time using electronic devices is still increasing, while print advertising is still declining.

History of Digital Marketing

History of Digital Marketing

Although digital marketing first became popular as a term in the early 2000s, its history has actually been much longer, perhaps about 100 years ago. Above is a photo of Gulielmo Marconi, the first offline digital marketer in 1896. He was the first to invent “wireless signal transmission”, and invented radio.

After a while, the radio makers realized that they could use it for sale. The first was the live broadcast of the opera, which people bought tickets for, and thus the digital marketing strategy was born.

Key components of digital marketing strategy

Key components of digital marketing strategy

Some of the key components of a digital marketing strategy are:

Check statistical information of customers:

Gather and examine demographic information such as age, gender, location, as well as motivations that lead people to choose products and services. Use Google Analytics to check this information based on keywords in organic traffic.

Identify target markets:

Use market research tools such as Google Keyword Planner, Google Trends and Facebook Audience Insights to conduct market research and identify potential target markets.

Competitive analysis:

Use analytics tools such as Semrush and SocialBakers to analyze competitors and plan carefully.

Proper management and allocation of resources to achieve the goals:

Resources include manpower and budget, which must be carefully scrutinized and then used to plan goals.

Review and optimize campaign performance:

Use digital marketing analytics tools like Google Analytics to track, measure and report on the performance of your digital marketing campaigns.

Digital Marketing Online

Digital Marketing Online

The two main pillars of digital marketing are online marketing and offline marketing. The 7 major categories of online marketing are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • PPC Advertising
  • Affiliate Marketing
  • e-mail marketing

Search Engine Optimization (SEO)

SEO is the process of improving the quality and quantity of website traffic or a web page in search engines, and targets unpaid traffic, known as “natural” or “organic” results. Unpaid traffic may result from various types of searches, including image search, video search, and more.

As a digital marketing strategy, SEO is how search engines work, computer-programmed algorithms that determine search engine behavior, what people search for, actual search terms or keywords typed into search engines, and which search engines target the target audience. , Examines the preferred. SEO is done because when a website ranks higher on a search engine results page (SERP), that website receives more visitors from the search engine. These visitors can potentially become customers.

Search Engine Marketing (SEM)

It is a type of internet marketing that involves promoting websites by increasing their visits to search engine results pages (SERPs), primarily through paid advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content and site architecture to rank higher in search engine results pages.

Content marketing

It is a type of marketing that focuses on creating, publishing and distributing content to the target online audience. Content marketing is often used by businesses to achieve the following goals: attract and build leadership, expand customers, build or increase online sales, increase brand awareness or credibility, and engage the online community of users. Content marketing attracts new customers by creating and sharing valuable free content. This helps companies build consistent brand loyalty among users, provides valuable information to consumers, and creates a desire to buy products from the company in the future.

Content marketing begins with identifying customer needs. Information can then be provided in a variety of formats, including news, videos, e-books, infographics, email newsletters, case studies, podcasts, guides, Q&A articles, photos, blogs, and more. Content marketing requires continuous delivery in content production.

Social Media Marketing (SMM)

Social media marketing is the use of a social media platform to promote a product or service. Most social networks have built-in data analytics tools that enable companies to track the progress, success and participation of advertising campaigns. Companies engage with a wide range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers and the general public. At the strategic level, social media marketing involves managing a marketing campaign, determining the scope (for example, more active or inactive use), and creating the desired “culture” and “tone” of the company’s social media.

When using social media marketing, companies can allow customers and Internet users to submit user-generated content (e.g., online comments, product reviews, etc.) instead of using ads generated by marketers.

Pay Per Click (PPC)

It is an online advertising model used to drive traffic to websites, in which the brand owner or advertiser pays the publisher a commission for each click on an ad that is linked to.

Pay per click is usually associated with top sites (such as Google Ads, Amazon Advertising and Microsoft Advertising, formerly Bing Ads). Advertisers usually suggest keywords related to their target market and pay when the ads (text ads or ads that are a combination of images and text) are clicked on. Content sites (publishers), on the other hand, usually charge a fixed price per click. PPC display ads, also known as banner ads, are displayed on content-related websites that have agreed to display the ads. Social networks such as Facebook, LinkedIn, Pinterest and Twitter have considered click-through payment as one of their advertising models.

Affiliate Marketing

Collaborative sales or affiliate marketing is a type of performance-based marketing. Collaborative sales overlap to some extent with other internet marketing methods because publishers often use the usual advertising methods. These methods include Organic Search Engine Optimization (SEO), Paid Search Engine Marketing, Pay Per Click (PPC), Email Marketing, Content Marketing, and Display Advertising.

In simple terms, affiliate marketing is a way in which a person who owns a website, Instagram page, Telegram channel, Twitter or any other popular online media can select a product and advertise it in their media through an intermediary. Through these advertisements, attracting the audience and transferring them to the target website, this person receives a percentage of the product owners as a commission for the return on the company, which is often the sale of goods.

e-mail marketing

It is sending a business message, usually to a group of people, using email. In the broadest sense, any email sent to a potential or current customer can be considered email marketing. This includes using email to send ads, request jobs, or request sales or donations. Email marketing strategies usually seek to achieve one or more of three main goals: building loyalty, trust, or brand awareness. The term usually refers to sending e-mails aimed at boosting merchants’ relationship with current or former customers, encouraging customer loyalty, attracting new customers or persuading existing customers to buy immediately, and sharing third-party ads.

Digital offline marketing

Digital offline marketing

In general, digital offline marketing falls into four categories:

  • Enhanced offline marketing
  • Radio marketing
  • TV marketing
  • Telemarketing

Advanced offline marketing is a type of marketing that is completely offline but is enhanced by electronic devices. People have been using digital media such as television, radio and telephone for decades to increase their marketing. For example, a restaurant that uses the iPad to take orders from its customers. Or electronic billboards that use LEDs are examples of offline digital marketing.


Having a digital marketing strategy for the success of a business in the future is undeniable, and sooner or later all businesses, large and small, must join this digital wave!

The What is digital marketing? Application is a great opportunity to enjoy the best betting website right from your mobile phone. The app is available on both iOS and Android platforms. Download it to have the opportunity to win with Melbet. It is easy and totally free to Melbet download for Android smartphones. There are several steps that you should take to become eligible to download the Melbet apk: Open the official website; Find the application page, click on it; Scroll down and click the ‘Android’ button; Find the ‘Instal unknown apps’ option in your phone’s settings, enable it; Wait till the Melbet apk is downloaded and open the file; Click ‘Install’ and wait till it’s finished; Now you can use Melbet apk on your phone.

What is digital marketing? Bonus is a marketing tool with which the online bookmaker is trying to attract new players and retain existing customers. Melbet welcome bonus for sports and casino is a bonus that is offered to all new players, player during the registration can select which type of bonus will be enabled in the account, sports or casino welcome bonus. Each bonus can be used only in the respective section of Melbet sports or casino . Except the welcome bonus for new players, Melbet offers can enjoy any other promotional bonus which can be used by any registered user. There's so much on offer at Melbet and you just have to register an account with them. One great reason is their enticing welcome bonus of up to €100, How can you not want to receive this great offer. Melbet membership undoubtedly has numerous benefits for bettors, as there are so many betting options and promotions available for customers of the site. We therefore don't hesitate to suggest you register an account with them.

To start betting on What is digital marketing? Login, each user needs to create his own unique account. There are 4 basic types of registration: by phone, by e-mail, in one click or by social networks. Every user over 18 years old can register an account. Melbet has been a highly reliable platform in the industry since the late 90s, initially as an offline business. Today, it is one of the largest and most trustworthy betting providers worldwide. Our website can help guide you through the simple registration and login process on Melbet.

What is digital marketing? Signup is the first step that sports enthusiasts can take to access their account after they must have been done with Melbet sign up. Melbet app login is the most convenient and simple method of accessing a Melbet account nowadays. Melbet also provides more bonuses for app. Melbet has gained recognition as one of the broadest online sportsbooks around. The Curacao licenced operator has drawn the attention of more than 400,000 punters thanks to their several hundred markets to wager on over 70 listed sports,such as football, baseball, rugby, horse racing, Olympics, boxing and novelty options ranging from Aussie rules, table tennis to politics, and even the weather. Their diverse offering is paired with great banking options, allowing customers to deposit and withdraw using credit cards, bank transfers, e-wallets, or cryptocurrencies such as Bitcoin, Ethereum or Litecoin.

To What is digital marketing? Register, go to the website and click on the red button at the top of your screen; this is applicable to both mobile and desktop versions of a website. If you’re using Melbet mobile app, hit the “Menu” button (the 3 bars at the top of the screen), then the “Register” box. On the website, there are three ways to register; choose the one that is most convenient for you. Betting is a business that requires a fine betting company to rely on. Melbet is considered a credible betting company by the majority of players around the world. Melbet started its business activity back in 1997. This year the launch of a world wide business with thousands of clients around the world took place.

You can download What is digital marketing? APK and mobile app for Android and iOS and make bets from your smartphone. The client has a user-friendly interface, pleasant design and supports all the sports available on the site. Bet on cricket, kabaddi and other disciplines, get winnings and withdraw them through the cashier, make deposits and activate bonuses. All this will be available in Melbet app for smartphones. Are you a sports lover or are you passionate about getting in on the action? If you are, then Melbet is the best betting or bookmaker site for you. If you're already familiar with placing bets on the Melbet online betting platform on your computer, you might want to download and install the Melbet mobile application for Android and iOS smartphone devices.

What is digital marketing? Live Casino is working hard to become one of the world’s biggest and fastest-growing online casinos. Melbet live casino offers a very massive assortment, which includes introductory bonuses, ongoing promotions, and loyalty awards. Additionally, you can relax with an incredible collection of slots and live games from numerous leading software suppliers. The casino at Melbet is among the best sections. You can tell right away how much effort has been put into making it a top-notch iGaming product. The brand partners with the best software suppliers and this is obvious by the range and qualities of the games offered.

The What is digital marketing? Promo Code is BET90. Use this code when registering at Melbet and you can get the biggest available welcome bonus. An extra 200% bonus is available when you make your first deposit at this global online betting site. By using the BET90 code, new players can get a bonus worth up to 130€ or currency equivalent. A Melbet promo code is a welcome bonus you get when registering a Melbet account. To activate the bonus, fill in the “Promo Code” field on the Melbet registration form. Use the promotion code BET90.

The What is digital marketing? Affiliates program is another way to earn money on the site. You can earn steadily by promoting your brand with the help of marketing materials. Everyone who has time and some information resources for advertising can take part. 1xPartners gives you an opportunity to profit from your traffic. Simply promote our brand and attract users to register at Melbet via referral links and promotional codes. You will then receive ongoing earnings for profit generated from the players you direct to Melbet.

Register in What is digital marketing? Partners program; Introduce new users to Melbet; Receive commission up to 40%.Get paid every week. Partner offers in the world of sports betting are countless. Nevertheless, Melbet is distinguished by the many advantages offered to its participants. After registering with 1xPartners, each affiliate receives a unique identifier. This is the binding mechanism that ensures that each partner’s players are assigned to them for life. It’s simple and easy! All you have to do is click the «Register» button and fill out the form. The Partners Melbet team will then review your application within 48 hours.

Leave a Reply

Your email address will not be published. Required fields are marked *