The best ways to advertise your business online
Advertising methods have changed dramatically in the last decade. The world is now much more focused on digitalization than ever before, and the Internet is full of platforms for online business advertising.
In this article, we will take a look at eight of the most popular online business advertising platforms in 2021.
1- Internet business advertising through pay per click (search advertising)
The fact is that Google is an advertising machine! It may seem like it provides you with useful information and tools like Google Docs, Gmail, Calendars, etc., but it does offer all of these interesting things to make sure you see their ads. About 85% of Google Ads revenue comes from Google Ads. The growing popularity of Google ads over the last ten years has been astounding. Businesses earn an average of $ 2 for every $ 1 they spend on Google ads.
One of the great benefits of advertising per click is the cost of payment, which is calculated only per consumer click. If you are a large or small business, you can use the power of this search engine at a low cost. This is a low cost marketing strategy and an effective way to attract potential customers.
Perhaps the only downside is the competition from other companies in the same industry. Because of the ease of access to Google Ads, in most popular markets, several advertisers are competing for the top spot.
2- Internet advertising of business through social media
Advertising is the financial engine that drives all social media. LinkedIn launched ads in 2005, Facebook in 2007, Twitter in 2010, and Instagram in 2013. Recently, Tikotak has also started adding ads to its very popular social platform.
The world is accustomed to the idea of seeing ads on its social networks. Many people go through them, but still see them, which leads to familiarity with products and services. Advertising through social media is one of the best ways to advertise online, which is great for both introducing and promoting the brand.
3- Internet advertising of business through email marketing
Fifteen years ago, when you received an email, you opened it. Today, the chances of people opening emails are significantly reduced. But depending on your market, sending emails to consumers can still be a viable option. Email marketing can help keep your products and services in the minds of customers, especially when included as part of a broader strategy.
4- Internet business advertising through influencer marketing
Influencer marketing is a new advertising model based on the popularity of celebrities and small influencers to promote a product or service. Influencers who are popular on Instagram and YouTube are people who have a large number of followers. They can both promote your brand and increase your sales. So it’s a good way to advertise your business online.
5- Online business advertising through podcasts
As podcasts have grown in popularity over the past ten years, there are many opportunities for advertisers to reach an interested audience.
A significant advantage of podcast advertising is that audiences often trust the podcast. It is very important for podcast creators to maintain an audience, so they try to build trust and often only promote products that they personally use and trust.
6- Internet business advertising through the production of video content
Since launching YouTube in 2005, it has become the world’s most popular video platform. On average, 80% of 18- to 49-year-olds watch YouTube. The advantages of online business advertising through the production of video content are:
Business owners will have more interaction with their customers.
Having a YouTube channel and adding video ads can help your business in search engine optimization (SEO).
Video can be used to promote, educate and keep in touch with existing customers.
The cost of producing a video is much lower than many other advertising methods.
7- Internet business advertising by attracting organic web traffic
Of course, everyone wants their website to rank first in Google, and this has a direct bearing on traffic. Getting organic traffic to your site depends on the usefulness of your website. If you create a website that meets the needs of your potential customers and offers solutions to their problems and issues, you will attract their attention. The more people click on your website, the better your Google ranking will be. If you can get backlinks from other websites, this will also help increase your site ranking.
While getting organic traffic is technically free, it takes a lot of effort to grow it. It will also be a time consuming process, so patience is very important. Be patient and continue to create written content and images that you can share on social media.
8- Internet business advertising through online webinars
By providing an introductory webinar or online workshop, you can attract your target audience and gather their contact information for further follow-up.
First, determine where your audience is watching online, then you can do simple ads to promote events and satisfy people. Some people may not attend the live event, but may watch the recording afterwards. People who learn valuable ideas from your business will become valuable customers in the future. Training can be a great way to introduce yourself to a new audience.
The last word
These strategies should give you ideas on how to grow your business. Like all aspects of managing a successful business, be patient and try new and different ways of advertising online to succeed in your business.
